Levi Strauss & Co. is the latest in a row of companies that have come out to support the fight against California's Proposition 8 - the law that could ban gay marriage in the state.

Forbes writes:

Levi Strauss & Co. is putting its famous pockets behind defeating a ballot initiative that would outlaw same-sex marriage in California.

The San Francisco-based jeans maker said Thursday it will co-chair with Pacific Gas & Electric a group trying to drum up opposition to Proposition 8 in the business community.

In July, PG&E donated $250,000 to the campaign to defeat the gay marriage ban and announced it hoped to persuade other corporations to do the same. Because PG&E is a public utility, though, taking a controversial political stand is less risky for the company than it might be for businesses with greater competition.

Levi Strauss has pledged $25,000 to Equality for All, the coalition leading the No on 8 campaign, says company spokesman E.J. Bernacki. Robert Haas, the company's chairman emeritus, and his wife have given $100,000, Bernacki said.

Two labor unions, the California Council of Service Employees and the California Teachers Association, each have given $250,000. Telecommunications company AT&T has given $25,000.

Somewhat related (and because it's hot) - Levi's gay ad:

Last update: 09-26-2008 20:51