Touche Eclat For Men is unfragranced and will 'encourage men to use cosmetics as a skin enhancer, rather than to create a full make-up look', the company claims.

David Walker-Smith, director of beauty at Selfridges, which will sell the product for $45 each, said: "Men have gone from stealing beauty products from their wives and girlfriends to stocking up on their own. They no longer consider them to decrease their male bravado."

Last update: 01-29-2009 17:24