Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.

The new designs feature such themes as two overlapping tuxedos, a cascade of hearts in rainbow colors around the tagline "Two hearts. One promise." and colorful intertwining flowers. The greetings in the cards do not specifically address weddings or marriage, so they can be used for commitment ceremonies or other celebrations in addition to marriage ceremonies.

"These new wedding cards were created in direct response to consumers' desires to have cards that include specifically tailored language and images for same-sex marriages or civil unions," a statement from Hallmark said. "It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another."

Not everyone are happy about Hallmark's new offering though: The religious wing nuts over at American Family Association has issued an "action alert" attacking Hallmark:

Hallmark Greeting Cards has announced it will begin selling same-sex wedding cards, even though same-sex marriage is legal in only two states. The purpose, they say, is to satisfy consumer demand. It appears that their purpose is also to push same-sex marriage. Last year Hallmark began offering "coming out" cards - as in "coming out of the closet" -- a euphemism for announcing homosexuality.

We've all given or received Hallmark Cards – remember their slogan – "when you care enough to send the very best." But promoting same-sex marriage for profit is not the very best for families or our nation.

Hallmark is a private company obviously driven by greed. Let them know you do not appreciate Hallmark promoting a lifestyle which is illegal in 48 states. American Greeting Cards, Hallmark's competitor, does not offer same-sex marriage cards.

Last update: 01-29-2009 17:39