Triple jumper Phillips Idowu, swimmer Gregor Tait, and cyclist Rebecca Romero all posed naked for award-winning photographer Nadav Kander.

Idowu, 29, who has been hailed as one of Britain's best hopes of a track and field gold medal, said: 'This is definitely one of the more unusual shoots I've taken part in, but also one of the most enjoyable.

'Nadav made us all feel really comfortable, and we had a lot of fun. The Inner Gear for an athlete - how we train, what we eat, drink and when we sleep - is as important as what we wear, and it's great that a campaign like this brings it to life.'

Cathryn Sleight, marketing director for Coca-Cola Great Britain which produces Powerade, added: 'Everyone is used to seeing athletes in competition or winning, but we wanted to give people the chance to see the real make-up of an athlete and their muscle and power, celebrating the body and spirit and the hard work that goes into training for all athletes whatever your level.'

Last update: 01-29-2009 20:15