From the press release:

Giorgio Armani is pleased to announce that his friend and testimonial David Beckham will unveil a giant mural featuring an image from the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18th, 2008, 5pm PST at Macy's in San Francisco.

The mural overlooks an outdoor amphitheatre adjacent to Macy's with seating for 6,000 spectators, where David Beckham will also personally meet two hundred Emporio Armani Underwear customers.

The new advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as  New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The first advertising campaign featuring David Beckham, which was shot on location in Los Angeles by Mert Alas and Marcus Piggott, debuted with a special gatefold in the February edition of Vanity Fair USA. On this occasion the new campaign will again have its print magazine debut in the August edition of Vanity Fair USA.

Last update: 01-31-2009 13:07