Reportedly the fight started when Lopez refused to wear his character Zach's trademark costume of a long-sleeve tan sweater - Lopez wanted to show off his biceps, so he wore a short-sleeve brown shirt in order to display his "guns."

Lopez also requested that Adams cover up his extremely ripped body with a baggy hoodie whenever he danced next to Lopez.

Now Page Six reports that the the rivalry between the hunks has gone to the next level after men's-underwear company 2(x)ist has decided it wants Adams front and center in a shirtless ad and that it passed over Lopez.

"Mario was originally No. 1 on our radar as we planned the campaign," said an insider. "We were ready to call him with an offer, but then we saw Nick. He's younger, sexy, more interesting. On top of that, his body was crazy. We set up a meeting, and when he walked in, that was it. We never even looked at anyone else after that."

Jason Scarlatti, 2(x)ist's creative director, gave final approval. He told Page Six, "Nick's very masculine, sexy, modern. It's totally all about his body. Mario is a good-looking guy, but Nick had it. He's up and coming, the new face of sexy. He's original. He's hot."

The ad campaign with Adams in an unbuttoned tuxedo shirt, a bow tie and underwear will appear in Out's August issue first and then in other magazines.

Last update: 01-31-2009 14:14