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BGay.com News

Friday, Nov 20th, 2009
BGay News
Well-Equipped Tom of Finland
 
on 06-10-2008 10:41

 Tom of Finland fragrance ad campaign

Etat Libre d'Orange recently launched their new adult oriented Tom of Finland cologne - which "does not disturb the odor of men" - and now their getting the word out about the new fragrance with a raunchy guerilla marketing campaign.

Parisians can now enjoy Tom of Finland's images plastered in strategic - or should we say suggestive - places around the city. Fortunately people over in Europe are usually a little bit less prudent than we are here on this side of the Atlantic...

The fragrance is composed by Antoine Lie who said it "had to smell like 'a guy coming out of a shower. He's clean, but not fragranced. And he puts on leather pants.' There is also an outdoorsy aspect to the scent and themes of 'metal, leather, sensuality, beauty and radiance' inspired by Tom of Finland's drawings. Perfume wearers will be carded as a suggestive sketch is part of the outer packaging. You will have to be 21 in the US and 18 elsewhere."

Tom of Finland fragrance ad campaign
Tom of Finland fragrance ad campaign
Tom of Finland fragrance ad campaign

Last update: 01-31-2009 14:22

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Users' Comments (1)
Posted by Steve, on 06-17-2008 14:28,
1. Re: Tom of Finland article
The word is 'prudish' not 'prudent' - 'prudish' means prim and proper, especially regarding sex; 'prudent' means discreet or cautiious. And you 'comment on an article,' not 'comment an article.' Would you guys like to employ a proof-reader? Contact me.
 
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