| Well-Equipped Tom of Finland |
Etat Libre d'Orange recently launched their new adult oriented Tom of Finland cologne - which "does not disturb the odor of men" - and now their getting the word out about the new fragrance with a raunchy guerilla marketing campaign. Parisians can now enjoy Tom of Finland's images plastered in strategic - or should we say suggestive - places around the city. Fortunately people over in Europe are usually a little bit less prudent than we are here on this side of the Atlantic... The fragrance is composed by Antoine Lie who said it "had to smell like 'a guy coming out of a shower. He's clean, but not fragranced. And he puts on leather pants.' There is also an outdoorsy aspect to the scent and themes of 'metal, leather, sensuality, beauty and radiance' inspired by Tom of Finland's drawings. Perfume wearers will be carded as a suggestive sketch is part of the outer packaging. You will have to be 21 in the US and 18 elsewhere." ![]() ![]() ![]() Last update: 01-31-2009 14:22
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