Playboy is reportedly moving into the gay market with softcore cable video-on-demand and plans to offer Time Warner Cable subscribers 20 hours of gay male programming within the next few months.

According to the memo obtained by XBIZ, Playboy will offer "professionally produced adult programs selected by Playboy, targeted to the male gay community, edited to a standard no more explicit" than softcore pornography.

Each program in the package "may depict erect genitalia, male-on-male fellatio and simulated or implied sexual intercourse."

But, according to the memo, content "shall not depict actual anal penetration, licking or anal sexual play of any kind."

Male ejaculation and forced bondage also will be off limits.

Playboy announced last week that its revenue dropped 8 percent and their domestic TV revenue was down by $2.6 million in the first three months of the year.

When going gets tough, go for the gays...

Last update: 01-31-2009 19:06