The 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study identifies Bravo, Apple, Showtime, HBO, Absolut and Levi's as the gay-friendliest brands, while Wal-Mart, Dunkin' Donuts, Cracker Barrel, Exxon Mobil and Samsung are considered the least gay-friendly.

Gay and lesbian consumers' perception of a brand's gay-friendlyness is based largely on advertising, followed by input from friends and the media, the study found, and 71 percent of the people surveyed say they have a more favorable impression of companies or products that feature gay imagery in their advertising.

Last update: 01-31-2009 20:08