Gossip blogger Perez Hilton, the self-proclaimed Queen of All Media, is starting to live up to his name by extending his TV appearances and by expanding his empire into talk radio.

Starting May 5, the gay blogger, whose real name is Mario Lavandeira, will have his own mini radio show, running twice daily, Wall Street Journal reports:

"Running three minutes in both the morning and afternoon rush hours, the show will launch in big cities including Los Angeles, New York and Chicago, with a goal of rolling out to more markets in the next few months. Mr. Lavandeira will call into the biggest stations to chat live with the hosts; smaller stations will get a produced version with some quips tailored for individual cities.

The radio show is part of a strategy that includes more television appearances; the release this summer of a feature movie, "Another Gay Sequel: Gays Gone Wild," in which Mr. Lavandeira stars as himself; a coming book; and a possible development deal with Warner Bros. Records."

Perez says he is inspired by other celebrities who carefully cultivate public images and business deals, such as Paris Hilton. "She and her team have been able to create her into this cottage industry," he said.

Perez' blog drew 2.8 million unique visitors in February, according to comScore Inc.

Last update: 04-09-2008 16:05