Los Angeles based fashion brand Andrew Christian is apparently working hard to give us gay men the tools we need to look our best, either we're in our pants or not. The newest invention? Flashback - Butt Lifting Technology.

The company says in a statement: "This underwear is essential gear for every guy. It features an invisible lifting support built into the seams of the underwear. The construction of the underwear automatically lifts the buttocks making it look firm and round without the need for any embarrassing padding, uncomfortable cups or straps hidden inside. Most people can add up to 1/2 to 1 inches onto their current buttocks measurements helping them achieve a rounder fuller look with this amazing new feature."

From their web site: "Andrew has recently introduced new technology and super soft eco-friendly fibers into his underwear; he's the first to introduce Flashback - Butt Lifting Technology. With Flashback Butt Lifting and Contouring Technology, you create the illusion of having that much sought after "bubble butt" without having to waste hours in the gym. The construction of the underwear automatically lifts the buttocks making it look more firm and round."

Last update: 02-27-2008 16:39