
Hip, Gay-Friendly Hotel Chains
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Probably the most famous major chain among fans of chic designer
accommodations is W Hotels, part of the much larger Starwood
Group (which also runs Sheraton, Westin, St. Regis, and Four
Points). These sleek, futuristic properties have become famous for their
uber-cool appearances and funky lounges and restaurants. The W is about
to open see-and-be-seen branches in ultra-gay Fort Lauderdale and South
Beach, as well as in Scottsdale and Vieques, Puerto Rico, and just
across the Hudson River from Manhattan, in Hoboken, N.J. W Maldives just
debuted on the ever-trendy island chain in the Indian Ocean, and W's
will open soon in Barcelona, Hong Kong, and Shanghai. Other members of
the W Hotel group that have a particularly strong gay following include
Chicago (especially the Lakeshore location), Dallas, Honolulu, Montreal,
New Orleans (especially the French Quarter one), New York City
(especially the Union Square and Times Square locations), San Diego, San
Francisco, Seattle, and Sydney, Australia . There are also Bliss-brand
spas at the New York City, Chicago, San Francisco, Dallas, and Los
Angeles locales.
InterContinental
Hotels (which also runs Holiday Inn, Crowne Plaza, and several other
brands) recently developed Hotel Indigo, thus far with two
properties in Chicago, one in Atlanta's gay-popular Midtown area, one in
downtown Dallas, and one by Houston's shopping-intensive Galleria.
Indigos are planned for Sarasota, Fla., and Ottawa, in Ontario, Canada.
These are relatively intimate properties with lots of cushy amenities
(DVD and CD players), and in keeping with a common hip-hotel theme, pets
are encouraged.
Sometimes a larger mainstream chain property that you wouldn't associate
with trendy, intimate digs offers a slick sister hotel that fits the
bill. And fortunately, if you're a guest in the smaller, boutique
establishment, you're often free to use the facilities of the larger
neighboring hotel. An excellent example is the Lofts in Columbus,
Ohio, a snazzy and historic 44-room property right beside - and
operated by - the much larger Crowne Plaza. Rooms here have high
ceilings, Aveda bath products, exposed-brick walls, and luxe Frette
linens, but guests can also cross the lobby motor court to reach the
Crowne Plaza, with its extensive facilities and 24-hour staff.
Another favorite in this category is the 30-suite Enclave, a
collection of deluxe, spacious suites that's adjacent to and operated by
the trendy Hilton San Diego Gaslamp Quarter. Both of these are
terrific properties, as the Hilton is quite snazzy and contemporary in
its own right. But the loft-inspired Enclave captures the personalized,
one-of-a-kind sensibility of a boutique hotel, with soaring
floor-to-ceiling windows, beds with feather-down comforters, private
concierge service, and huge whirlpool tubs. The Enclave even offers
playful, gay-oriented "Frisky on Fifth" packages that include a
two-nights' stay, evening cocktails in the bar, passes to the museums at
Balboa Park, and welcome baskets with sensual massage oils and soaps.
Look for more chains to begin unveiling exclusive, boutique "wings" as
they continue trying to distinguish themselves to savvy, discerning,
independent travelers who demand style and one-on-one service. If
history is any indication, this latest trend will resonate strongly with
gay and lesbian travelers.
Andrew Collins is the
author of Fodor's Gay Guide to the USA and as well as numerous other
guidebooks.
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