Ford U-turns: Back In Gay Media

When Ford Motor Company announced that they would stop advertising their Jaguar and Land Rover brands in gay publications, the company received harsh criticism from gay rights groups who accused the car maker of having succumbed to pressure from conservative religious groups. The American Family Association called for a boycott of Ford vehicles in May due to the company's "extensive promotion of homosexuality".

In what must be one of the fastest turn-a-rounds in corporate public relations history, Ford wrote a letter to gay groups this week, saying it would not only resume advertising for their Jaguar, Land Rover and Volvo brands, but also advertise their other brands in gay media.

"Ford's action is a positive outcome and win for equality and fairness," said Human Rights Campaign president Joe Solmonese. "Ford has sent a powerful signal that corporate America values its gay, lesbian, bisexual and transgender employees and consumers."